Did Toyota’s cause marketing pass the test?

Guest post from Nathan Hand – From the Pepsi Refresh Project to the American Express Members Project, big brands everywhere are jumping on the cause marketing bandwagon.  The problem is many dive in without truly thinking though the road hazards and missteps that can be avoided. Sure, you’ll never please everyone but I think Toyota got close.
This summer they embarked on their “100 Cars for Good” program. They selected 500 finalists from a short essay. Each day for 100 days, 5 like-sized organizations competed for Facebook votes. Here’s more on how it worked.

An Open Letter from a Corporate Partner

While we were unable to continue our financial partnership with you, we were surprised not to hear from you since the day we declined to return as a sponsor. We know you are busy, but were hoping you would have kept us informed of your work during these challenging times.